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Presently, the success or failure of a corporation is determined solely by the Shareholder Value.
Falsification of balance sheets, scandals, fraud and corruption characterize the insignificance of
Culture Values.
Cultural sustainable development has too little influence on the companies values.
Firms with a global alignment have a Corporate Culture inherited from its history, e.g. business ethics, social responsibility, environments, sponsoring etc., which are
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Global Corporate Cultural Affairs (CCA) - open-minded, culturally-aware individuals mutually promoting opportunities for all people around the world to live lives of diginity and prosperity.
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What can global corporates do to be more culturally open-minded and help to promote peaceful co-existence?
They can instrumentalize their unique advantage of in-house cultural diversity.
They can create an �avantgarde� for corporate cultural affairs as a basis for ICCA.
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