|Presently, the success or failure of a corporation
is determined solely by the Shareholder Value.|
Falsification of balance sheets, scandals, fraud and corruption characterize
the insignificance of
Cultural sustainable development has too little influence on the companies
Firms with a global alignment have a Corporate Culture inherited from
its history, e.g. business ethics, social responsibility, environments,
sponsoring etc., which are
Global Corporate Cultural Affairs (CCA) - open-minded, culturally-aware
individuals mutually promoting opportunities for all people around
the world to live lives of diginity and prosperity.
What can global corporates do to be more culturally open-minded and
help to promote peaceful co-existence?
They can instrumentalize their unique advantage of in-house cultural
They can create an �avantgarde� for corporate cultural affairs as
a basis for ICCA.