|Presently, the success or failure of a corporation
is determined solely by the Shareholder Value.
Falsification of balance sheets, scandals, fraud and corruption characterize
the insignificance of
Cultural sustainable development has too little influence on the companies
Firms with a global alignment have a Corporate Culture inherited from
its history, e.g. business ethics, social responsibility, environments,
sponsoring etc., which are
Global Corporate Cultural Affairs (CCA) - open-minded, culturally-aware
individuals mutually promoting opportunities for all people around
the world to live lives of diginity and prosperity.
What can global corporates do to be more culturally open-minded and
help to promote peaceful co-existence?
They can instrumentalize their unique advantage of in-house cultural
They can create an �avantgarde� for corporate cultural affairs as
a basis for ICCA.